Partnerships that drive business success and create lasting impacts.

Why Consulting?

Whether you're looking for specific expertise, strategic guidance or day-to-day help achieving goals, I’ve got you covered. My 15+ year tenure in corporate Marketing, coupled with Coaching experience provide a unique set of skills that enable me to make quick and lasting impacts in organizations.

With experience across multiple industries including Medical Device, Pharmaceutical and Retail, I bring a diverse perspective that helps companies optimize their marketing efforts and drive results more effectively. 

My Expertise Includes

  • Product Management

  • Digital Marketing Strategy

  • Campaign Strategy and Execution

  • Customer Acquisition and Retention

  • Marketing Analytics & Reporting

  • Program/Project Management

  • Agency Management

  • Change Management

  • Relationship Building

Ways To Work Together

Project Based

Targeted expertise and solutions for specific initiatives or campaigns within a defined time frame.

    • Project Scope & Definition

    • Research & Analysis

    • Strategy Development

    • Implementation Support

    • Monitoring & Adjustment

    • Final Reporting & Deliverables

    • Post-Project Support (optional)

    • Brand repositioning

    • Website overhaul

    • Launch strategy

    • Marketing audit

    • Campaign development

    • Interim Product Manager

Strategy

Collaboration with employers/business units to develop comprehensive, long-term plans that align with your overall objectives and drive sustainable growth.

    • Problem Definition & Objective Setting

    • Data Collection & Analysis

    • Strategic Frameworks & Models

    • Solution Development 

    • Implementation Roadmap

    • Risk Analysis & Mitigation

    • Execution Support (optional)

    • Performance Measurement & Adjustment

    • Final Report & Recommendations

    • Growth strategy

    • Competitive strategy

    • Digital transformation

Facilitation

Guiding groups within an organization—such as teams, leadership, or departments—through structured discussions, workshops, or problem-solving sessions to achieve specific goals.

    • Needs Assessment & Goal Setting

    • Session Planning & Desiagn

    • Neutral Facilitation of Discussions

    • Problem Solving & Decision-Making

    • Facilitation of Creative/Strategic Thinking

    • Documentation & Action Planning

    • Group Reflection & Evaluation

    • Change Management & Team Building (optional)

    • Strategic planning

    • Workshops and retreats

    • Problem-solving sessions

    • Conflict resolution

    • Idea/innovation sessions

    • Leadership development

What My Clients Experience

Abby was an essential part of the successful launch of our digital asset management platform - a launch so successful that we were able to release early and with more than we had initially promised in our MVP. Abby created a supportive, human-focused work environment that ensured that our stakeholders felt heard, expectations were clearly communicated, and accountability was well maintained and negotiated. Abby is an expert in fostering cross-departmental and change management conversations. She has created a lasting impact at our organization and has set a standard that we continue to practice.”

Jon D. - Digital Asset Product Manager

“Abby is an intuitive, collaborative and thoughtful marketer.  Over the past 5 years I have worked with her as a consultant and she has demonstrated that she can jump into new teams, industries and challenges easily.  Currently, she is supporting a broad set of priorities for our Medical Device portfolios and can easily move between high detail-oriented projects, such as product rationalization or demand planning.  Additionally, she is providing hands-on mentoring to team members when it comes to digital strategy, portfolio messaging and creative development.  My whole team trusts her feedback, values her positivity and has leveraged several of the tools, templates and processes she has shared.  Overall, she fits in seamlessly and I know that I can fully trust her to make excellent recommendations and action plans for the products she is supporting.”

Shanna D., Vice President, Global Marketing, Medical Devices

“I wholeheartedly recommend Abby Scott for any organization seeking to elevate its project management capabilities.  Her insightful coaching has been invaluable in navigating complex project challenges, leading to improved outcomes.  Furthermore, her expertise in developing strategic plans for project management and governance has enabled us to develop new methods for gaining business stakeholder alignment and proactively adapt to the ever-changing technological landscape.  Abby Scott is a true partner in driving excellence.”

Dana S. -Vice President, Global Digital & IT

Who I’ve Worked With

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